International Business and Advertising
Program Overview
This top quality 3-week Business program is offered by AIM Overseas’ French partner, ESCEM Business School (Ecole Superieur de Commerce et de Management).
Ideally located in Tours - former capital of the French Kings famous for its stunning Chateaux – only a short 55mn train ride from Paris, the program gives students a once in a lifetime chance to experience the quintessential French life and culture: study and live 
in a vibrant French student town, whilst enjoying French wine and gastronomy in one of the country’s most historical area.
This intensive program is comprised of up to 50 hours of lectures and seminars on business, marketing and advertising in Europe, as well as up to 5 hours of survival French.
Amongst other things, you will also explore how cultural dimensions of European countries impact on marketing, communications and advertising activity and learn to define the current issues and challenges organisations face in the creation, execution and management of pan-European advertising campaigns.
Accommodation
Students are accommodated in a hotel near the centre of Tours.
Field-trips and cultural activities
As part of the program you will take part in a range of cultural activities, which might include French cooking classes, visits of the city of Tours, the Clos Luce (Leonardo da Vinci’s home), the Chenonceau Castle, a French winery etc.
One of the most exciting aspects of the program is that you will be taking your classes with French students (don’t worry, the course is fully taught in English!). This will give you an unprecedented opportunity to meet and hang out with the locals!
Read a testimonial here about the 2011 International Business and Advertising Program
Places are limited and eligible students will be allocated a place on a first-come, first-served basis. come, first-served basis.
International Business and Advertising
14 January 2012
